Oslo, Norway. Amir Asgharnejad is waving a baseball bat in front of a bouncer the size of a refrigerator. He wants to be beaten to a pulp.

In Los Angeles, USA, a creative director of an advertisement agency sees Asgharnejad in an Internet video. He is one of the million viewers that see the violent video in 2014. He soon gets the idea to use Asgharnejad in an advertisement campaign for an energy drink. What he doesn’t understand is that the video is a staged performance intended to push the boundaries of good taste. At the film shootings in USA Asgharnejad continues to play his outrageous role. The shootings don’t go too well.

Director Kristoffer Borgli is famous for his mockumentaries. He and Asgharnejad invented their own energy drink called DRIB and filmed a reconstruction of the events. The shameless comedian insisted on playing himself. Something that the director regretted more than once.

Real, exaggerated, invented, and acted. All true, all jumbled into a rowdy and jaw-dropping satire of a world, where brutal violence can be harnessed to drive the sales of a soda can. What would Don Draper say?
Hannamari Uotila (Translation: Tuomo Karvonen)

Language: Norwegian, English
Subtitles: English

  • Director: Kristoffer Borgli
  • Country: Norway, USA
  • Year: 2017
  • Length: 90 min
  • Age limit: K12
  • Format: DCP
  • Cinematography: Håvard Byrkjeland
  • Editing: Patrick Larsgaard
  • Production: Magne Lyngner / Bacon OSL


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